Ford asked us to to create an immersive, interactive digital installation that would simulate the future of transportation while enabling the audience to experience it.
We designed an experience box covered with 3mm LED’s inside and developed an innovative and forward-thinking experience which enabled guests to experience a conceptual journey.
We placed a touch screen kiosk inside our experience box. Users activate it with a handscan to start the experience. They can choose among the three journeys via the kiosk : “Future of Planning” , “Future of Transportation” and “Future of Delivery”. This let the audience to interact with the content instead of passively watching it and made the whole experience much more meaningful.
LET’S STEP INTO THE FUTURE!
We’ve also designed the experience for VR platforms.